World Surf League Brand Review + Positioning

In my J460 Sports Brand Strategy class, our term project was to rebrand or reposition an existing brand. My group chose the World Surf League and identified the strengths and opportunities for the WSL heading into the 2020 Tokyo Olympic Games. Below, you will find a sampling from our pitch.

Team:

Annie Whitfield: Art Direction

Noah Wilskey: Account Direction

Andrew Greenblatt: Strategic Direction