Hired by the student-run advertising team AHA as a Strategist, I was tasked with curating insights and creating a convincing approach to be used in formally briefing the creative teams. Below are examples of my briefs and the work that came from my team.
Oregon Ducks Baseball #PartyAtPK (Brief by Zach Cross and Myself):
We surveyed over 120 people, with the majority identifying as UO students.
When asked what they associated with UO Baseball and Football, these are some of their responses: